Kari-On Productions

A Full Service Radio and Press Media Group - We Do the Work - You Enjoy the Benefits

Founded by Kari Gaffney in 1988, Kari-On Productions, LLC provides radio promotion, media relations, editorial, marketing and career consulting services for musicians, ensembles and record labels. Kari Gaffney, along with her partner Jeff Williams, offers a profound knowledge and dedication to the passion of music, along with outside-of-the-box promotions. We look at all avenues of promotion based on each client's project, analyzing the best methods of promotions to garner industry, audience, and peer recognition via publicity and radio airplay.

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A Full Service Radio and Press Media Group - We Do the Work - You Enjoy the Benefits

Founded by Kari Gaffney in 1988, Kari-On Productions, LLC provides radio promotion, media relations, editorial, marketing and career consulting services for musicians, ensembles and record labels. Kari Gaffney, along with her partner Jeff Williams, offers a profound knowledge and dedication to the passion of music, along with outside-of-the-box promotions. We look at all avenues of promotion based on each client's project, analyzing the best methods of promotions to garner industry, audience, and peer recognition via publicity and radio airplay.

Kari-On Productions, LLC clients are primarily jazz and supporting genre sub-categories. The firm also promotes successfully and with clear proven results; Blues, World, Classical and Bluegrass/Folk as Melodic Promotions (same company just different name to distinguish the different genres).

Prior to forming Kari-On Productions/Melodic Promotions, LLC, Gaffney, a native Southern Californian, grew up surrounded by family and friends deeply involved in all aspects of the entertainment industry; many are famous performers, actors, songwriters, producers and sound engineers. All have enjoyed the many facets of success in the entertainment industry, including the business, performance, and the production of music. Some of the projects include such notable artists and productions as; Bruce Springsteen, Extreme Games, CSI NY, Transformers I and II, Radio Days, Freddy Fender, Doug Sahm, Chris Gaffney, Dave Alvin, Lucinda Williams, No Doubt, Offspring, Stone Temple Pilots, Eddie Daniels, Chris Holiday, Llew Mathews, Diane Schuur, Lou Rawls, Bon Jovi, James Brown and beyond. Gaffney herself has 3 pop albums, 2 jazz albums and has recorded numerous singles for various compilation CDs. Her jazz releases enjoyed national distribution through Borders, Books and Music. In, addition Gaffney put together 5 US tours on her own to promote Angel Eyes and Satin Doll, including over 300 in-store promotional appearances. Gaffney's experience as a published writer, touring musician, promoter, label owner, distributor, publishing company and entertainment agency has given her the hands on experience to understand and coordinate with many facets of the entertainment industry and the knowledge to better serve her clients. Additionally, Gaffney has enjoyed a long-time career handling PR for fortune 500 companies, artists, and actors. Her experience in marketing and music go hand in hand, along with her extensive contacts built over a 21 year span.

Jeff Williams is a composer, 6, 7, 8 and 9-string guitarist, bassist (acoustic and electric), author, and educator. Williams holds a bachelor of Music degree in Jazz Composition from Berklee College of Music. As a freelance musician Williams performs throughout the United States. In addition, he has studied with master educator and jazz guru, Charlie Banacos. Williams also has compositions used by the US Government for their ensembles, he is hired by numerous entities for transcriptions, orchestrations, arrangements and is a published composer. His work has been featured on numerous soundtracks for TV, Promos and Films.

With 21 years experience in the many facets of the music industry including; owning a label, touring nationally, production, booking, distribution, breaking new artists and representing independent artists and labels as a radio promoter, publicist and recording artist, Kari Gaffney and Jeff Williams have venerable relationships with leading members of the print (multi-genre) and broadcast (multi-genre) media outlets in the US, Canada, Asia and Europe. Gaffney and Williams have obtained coverage in top print magazines, newspaper print and industry publications along with valuable online print, blogs, podcasts, zines and beyond. The internet is a valuable part of promotions, especially since the evolution of the iPod, Facebook, Twitter and other social networks. Kari-On Productions/Melodic Promotions, LLC utilizes these elements to enhance each artist's campaign to its fullest potential to augment traditional promotional efforts.

At Kari-On Productions/Melodic Promotions, LLC, we take our role as your promoter seriously, because we understand the time, love and financial commitment it took to capture your musical moment. Let's face it; your music is personal. We treat our clients' projects as though it was our release, because we have walked in your shoes, we understand the sacrifice and commitment it takes to put a life altering concept like a release in a forward motion to begin with. Once Kari-On Productions/Melodic Promotions, LLC has been procured, we start working for you immediately. We create your launch presentation, which includes a graphically designed “One Sheet” and a 2.0 Flash Media digital press kit. We will round out your biography and write a “latest release analysis” about your current release.

Our goal is to strategize the uniqueness of your recording and publicize your attributes as a recording artist. A part of our strategy is to market to writers and publications who will enjoy the style and genre you are presenting, along with looking at what outlets will drive traffic to you the artist from a fan standpoint. From a radio standpoint, we will solicit stations that report to the”radio panels” that are specific to your project and that report to the various charts (genre specific). We will determine the best suited time for your official street date and or add date at radio. For us, it is important that we schedule the “add date and or the street date” at the right time to ensure:

A) Individualized attention and follow up can be given to each release at press and radio to ensure the concentrated follow up to launch a release into the marketplace. At Kari-On Productions/Melodic Promotions we have two main employees and one intern to ensure the type of attention your release deserves.

B) We provide “today's” marketing tools, 2.0 media, FULL GRAPHICS ON OUR “ONE SHEETS” at NO CHARGE (the graphic charge alone would cost you $500 to $1,000 elsewhere - see example here). Each one sheet is designed to be a companion to your CD artwork. We value your project; we will not present your release with a b/w photo copied press release. We take pride in the presentation of your CD. You meticulously took the time to make your CD presentation”top-notch,” why would we disrespect you or your CD by sending out sub-standard support materials. Especially if you are releasing an Independent CD, standing out in the sea of releases is imperative.

Gaffney understands fully what it is like to coordinate with promotional entities (publicist, record rep (sales) and/or radio promoter). As she has been on both ends of the spectrum, previously contributing as a published writer for the Herald Tribune in the San Gabriel Valley (CA) and the Hephzibah Banner (GA) and writing reviews for labels and publicists, owning a label and distribution company (hiring record reps) and hiring radio promoters for previous releases (hers and her artists). Gaffney understands the value of focused promotions versus lip service.

Through these combined experiences, Gaffney & Williams were able to clearly see what additional campaign features were needed to improve the results and better serve the musicians actual needs. Kari-On Productions/Melodic Promotions, LLC began to augment their services to provide their artists enhanced services; the success was evident. Now, countless campaigns and new clients later, Gaffney and Williams are able to clearly see ways to obtain quantifiable results, the type of results needed to move an artist's career/goals forward. Gaffney and Williams pride themselves in creating campaigns that serve the artist's needs, not just a blanket packaged concept “one size fits all.” The best recommendation for our company is the clients we serve; please visit our client testimonials.

Gaffney & Williams have walked in the artist's shoes for over two and half decades, and have taken these valuable learning experiences and culminated them into processes to benefit the artist/label. The old adage goes; “the best CEO is one who has started in the mail room.” Gaffney & Williams passion for music and their special ability to present each artist's release with clear vision and true understanding, highlighting the uniqueness of each project, has led to a reputation for quality and a level of trust between Kari-On Productions/Melodic Promotions, LLC, the artist and the industry.

At Kari-On Productions/Melodic Promotions, LLC, we take our role as your promoter seriously, because we understand the time, love and financial commitment it took to capture your musical moment. Let's face it; your music is personal. We treat our clients' projects as though it was our release, because we have walked in your shoes, we understand the sacrifice and commitment it takes to put a life altering concept like a release in a forward motion to begin with.

AT KARI-ON PRODUCTIONS/MELODIC PROMOTIONS, LLC WE KNOW HOW TO MARKET MUSIC AND HOW TO CONVEY YOUR MUSICAL MESSAGE!

WHY WOULD YOU TRUST YOUR PROMOTIONS LAUNCH TO ANYONE ELSE?

YOU DID NOT THROW YOUR RELEASE TOGETHER, WE WILL NOT THROW YOUR RELEASE AGAINST THE WALL TO OUR CONTACTS. EACH CAMPAIGN IS FOCUSED WITH CLEAR INTENT FOR OPTIMAL RESULT BASED ON YOUR RELEASE AND YOUR GENRE

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