Daniel Kassell - Authentic Marketing

As a Documentary Videographer Daniel edited and duplicated the Harlem Blues & Jazz Band’s Brooklyn College Concert DVD providing a unique royalty percent for each musician. His jazz marketing projects have included Public Relations and for Harlem’s Copeland’s Restaurant, Creole Restaurant and the reopening of Minton’s Playhouse as Publicist/MC and shot flutist Yusef Lateef’s book signing DVD as his first “Watch Jazz Happen” project.

Daniel has coached holistic health business professionals, fine artists and New Age and Jazz musicians to effectively improve their business practices and by applying AUTHENTIC MARKETING principles that develop solutions to complex business problems.

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As a Documentary Videographer Daniel edited and duplicated the Harlem Blues & Jazz Band’s Brooklyn College Concert DVD providing a unique royalty percent for each musician. His jazz marketing projects have included Public Relations and for Harlem’s Copeland’s Restaurant, Creole Restaurant and the reopening of Minton’s Playhouse as Publicist/MC and shot flutist Yusef Lateef’s book signing DVD as his first “Watch Jazz Happen” project.

Daniel has coached holistic health business professionals, fine artists and New Age and Jazz musicians to effectively improve their business practices and by applying AUTHENTIC MARKETING principles that develop solutions to complex business problems.

Most notably, Dan was a catalyst for a feminist newspaper, an Art-on T-shirt gallery, a Holistic Medical Center, a Psychic co-op, two nonprofit associations, an ethical multilevel marketing program, coined the term “Network Marketing,” marketed the first San Francisco Whole Life Expo '88, a few jazz newsletters, developed a jazz club marketing program, marketed a jazz CD to the top twenty and continues to actualize holistic health and entertainment business projects.

Dan Kassell brings a history of implementing change using a visionary, optimistic attitude. He has a solid 30-year business foundation that began with a B.S. degree from Rochester Institute of Technology from which he culled relevant principles to form the Basic Business Model. His business skills combine goal development with business needs and intuitive planning that are catalysts for change.

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