Branding, Marketing and Booking at California Jazz Conservatory

An artist and/or musician with strong branding has a better chance of attracting fans, venues, promoters, press, agents, and other vital industry contacts. This engaging workshop provides Indie artists and musicians with the necessary tools to create a unique persona that instantly identifies them to fans and the world at large. Branding is essential to effective marketing and helps an artist stand out in the crowded indie world. Students learn to build a solid foundation using Marketing techniques to showcase their talents and services, raise visibility, engage their audience, and create a viable path going forward...

read more

An artist and/or musician with strong branding has a better chance of attracting fans, venues, promoters, press, agents, and other vital industry contacts. This engaging workshop provides Indie artists and musicians with the necessary tools to create a unique persona that instantly identifies them to fans and the world at large. Branding is essential to effective marketing and helps an artist stand out in the crowded indie world. Students learn to build a solid foundation using Marketing techniques to showcase their talents and services, raise visibility, engage their audience, and create a viable path going forward. Most contemporary artists and musicians take charge of their future by doing their own Booking. Learn how to book shows and tours, a necessity in the performing world. Learn easy and affordable (new and old school) tools to: ‰Û¢ DIY Branding and PR ‰Û¢ Discover your image ‰Û¢ ‰ÛÏBuild Your Story‰Û and for the media ‰Û¢ Book shows and tours ‰Û¢ Control and influence major search engines ‰Û¢ Raise your visibility ‰Û¢ Build an audience and loyal fan base for the long term ‰Û¢ Drive people to your shows and inspire them to spread the word ‰Û¢ Personalize postings, attract new fans and encourage your friends ‰Û¢ Use your creativity to promote your business

show less