The Business Of Good Promotion And Booking Gigs with Lilan Kane at California Jazz Conservatory

Part 1 of a two-part workshop (Part 2 October 27) covering the essentials of creating a press kit, booking successful gigs and more. Part 1 (10/20): Creating a Press Kit What is a press kit and do you even need one: How do I write a great bio? What is networking and why is it essential? How do you brand yourself Ñ what is branding? How important is social media? Part 2 (10/27): How to Book a Successful Gig: Approaching the venue; Sealing the deal; Creating your setlist and leading an effective rehearsal; Getting people to show up; How to use that momentum to build your fan base and online presence...

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Part 1 of a two-part workshop (Part 2 October 27) covering the essentials of creating a press kit, booking successful gigs and more. Part 1 (10/20): Creating a Press Kit What is a press kit and do you even need one: How do I write a great bio? What is networking and why is it essential? How do you brand yourself Ñ what is branding? How important is social media? Part 2 (10/27): How to Book a Successful Gig: Approaching the venue; Sealing the deal; Creating your setlist and leading an effective rehearsal; Getting people to show up; How to use that momentum to build your fan base and online presence. Open to all instrumentalists and vocalists. Bio: Lilan Kane is a professional vocalist who holds a degree in Music Business and Management from Berklee College of Music. She worked and interned at Atlantic Records, Jazz at Lincoln Center, Revive Music Group, Upper 11 Records & Management, Wide Hive Records, and ran her own management company LK Management out of NYC. In 2016, she created and launched one of the top private event bands in the San Francisco Bay Area, Hella Fitzgerald, employing over 100 musicians and booking events and musicians from SF to LA. As a recording and performing artist, she has released three albums, sold-out local venues YoshiÕs and SFJAZZ and is preparing for an East Coast tour this fall. She is passionate about educating musicians and artists on how to understand the music business in order to further their careers.

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